Energy Prices Are Increasing This April

As of April 1 2025, the energy price cap in the UK will rise by 6.4%, increasing the average annual dual fuel bill from £1,738 to £1,849. This adjustment, announced by Ofgem, reflects ongoing volatility in global wholesale energy markets.

What Is the Energy Price Cap?

The energy price cap, introduced by Ofgem in 2019, limits the maximum amount energy suppliers can charge per unit of gas and electricity for customers on standard variable tariffs. It aims to protect consumers from excessive charges while ensuring a fair energy market. Customers on fixed tariffs are not impacted by the price cap change.

Reasons Behind the Increase

Several factors have contributed to the upcoming price cap increase:

• Wholesale Energy Costs: Global events, including geopolitical tensions and supply chain disruptions, have led to higher wholesale gas and electricity prices.
• Higher network and policy costs: Costs associated with maintaining the grid and government policies have also contributed.

How This Affects You

Over the next month, we'll be reaching out to all customers on our standard variable tariff, So Flex, to let them know their new unit rates and standing charges from 1st April. We'll also contact customers whose Direct Debit payments need to change due to this update—this will depend on your energy usage and current account balance.

There's nothing you need to do right now, but if you'd like to avoid future price changes, you may want to consider switching to a fixed tariff. It's important to note that the cap sets a limit on unit rates and standing charges, meaning your actual bill will depend on your energy consumption.

Protecting Yourself from Market Volatility

With energy prices subject to fluctuations, switching to a fixed tariff can provide stability and protect you from sudden increases in the market. A fixed tariff locks in your unit rates for a set period, ensuring your costs remain predictable. According to Cornwall Insight, market forecasts suggest that price volatility is likely to continue, making fixed tariffs an attractive option for those looking for certainty in their energy bills. If you're considering switching, check out our latest fixed tariffs on our Tariffs page.

Support Available

We understand that rising energy costs can be challenging. Support measures are in place to assist those affected:

• Warm Home Discount: Eligible households can receive a one-off discount on their electricity bill.
• So Energy Help – We're always on hand to help. Visit our Help Page for detailed information and support options.

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For government-backed support schemes, including Cold Weather Payments, visit http://GOV.UK .

Energy-Saving Tips

Reducing your energy consumption can help mitigate the impact of the price increase. Consider implementing the following strategies:

• Efficient Heating: Set your thermostat to the lowest comfortable temperature and ensure your home is well-insulated.
• Appliance Usage: Turn off appliances when not in use and opt for energy-efficient models.
• Lighting: Use LED bulbs and make the most of natural light during the day.

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For more tips, visit our Energy Saving Tips page.

We're Here to Help

We're committed to supporting our customers through these changes. If you have questions or need assistance, please explore our help centre.

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